McGregor, Attar and Austin will continue to work closely with Proximo in building the brand to even greater heights. To date, the brand has shipped more than 500,000 nine-litre cases - equalling over 6 million bottles - in eight distinct international markets in the first two and a half years of business. Conor McGregor has sold his majority stake in his whiskey company in a deal worth a cool 600m (430m). "This agreement also demonstrates Proximo’s commitment to expanding its presence in the fastest-growing segments of the spirits industry." Proximo Spirits, who previously held a 49 per cent stake in. Twelve to this point, and we look forward to continued success together. Conor McGregor has sold his majority stake in his whiskey company in a deal worth a cool 600m (430m). Conor McGregor sells his stake in the Irish whiskey brand Proper 12 to Becle, based in Mexico and the largest tequila company in the world, according to their website. "We are thrilled with what we and our partners have achieved in growing Proper No. Twelve Irish Whiskey in a deal that is valued at up to 600 million. Twelve has disrupted the category and has become a leading brand in the industry. On Tuesday, Shanken News Daily reported that Proximo Spirits acquired a majority stake in Proper No. “When we launched, the Irish whiskey market was dominated by one brand. “Conor McGregor, Proximo, and our partners have taken the spirits world by storm,” said Mike Keyes, President & CEO of Proximo. Twelve’s Instagram page has gathered nearly a million followers and is the most-followed social media account in the spirits industry.
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